Pride Forklifts is an Australian forklift and heavy machinery company founded in 2007 by Darrin
Pride. After having worked in the forklift sales, service, and repairs industry for quite some time, he
saw the opportunity to introduce a range of reliable but more affordable forklifts to the Australian
market.
Pride Forklifts has the flexibility to choose forklifts from numerous world-renowned manufacturers
to suit any application.
One of the biggest advantages of dealing with Pride Forklifts are the running costs including repair
and maintenance with parts pricing being extremely competitive compared to some of our main
competitors.
Darrin was so impressed with the build quality, reliability, and overall performance of these forklifts
he literally put his name on them and offers all machines with 5 years parts and labour warranty.
While Pride Forklifts deals mainly with new sales, IFEForklifts (1982) provides our service and hire
arm of the business.
Service is our culture.
